12. Your content and licence to us
You keep ownership of the content you post on the Platform, including profiles, Vibes, portfolios, briefs, messages, and reviews ("User Content").
You grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, adapt, publish, and display your User Content solely to operate, promote, and improve the Platform. This licence ends when you delete the content or close your account, except that we may retain copies as required by law and content may persist where it has been shared with others, such as messages and reviews.
You are responsible for your User Content. You warrant that you own it or have the rights needed to post it, and that it does not break the law or these terms. We may remove or restrict content that we reasonably believe breaches these terms, and where practicable we will tell you why.
Ownership of Deliverables, which are distinct from User Content, is governed by the Intellectual Property Policy: in short, the Client owns the Deliverables once the Order is fully paid.